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AI Insights · Timothy · January 2024

Top 5 Beauty Retail Apps on Android in UAE Q4 2023

Explore the performance of the top 5 beauty retail apps on the Android platform in the UAE during Q4 2023, including trends in downloads and active users.

Top 5 Beauty Retail Apps on Android in UAE Q4 2023

In Q4 2023, the top beauty retail apps on the Android platform in the United Arab Emirates showcased varied performance metrics. Here's a closer look at their performance in terms of weekly downloads and active users.

Bath&BodyWorks from M.H. Alshaya Co. W.L.L. experienced fluctuating weekly downloads throughout the quarter. Downloads began at approximately 1.5K in late September, peaking at 2.3K in mid-December. Active users also showed a general upward trend, rising from 5.6K to 6.5K over the period.

Sephora UAE: Beauty, Makeup saw consistent weekly downloads, starting with 1.1K in late September and peaking at nearly 2K in mid-November. Active users followed a similar pattern, beginning at 7.4K and reaching up to 8.5K by mid-November, with fluctuations throughout the quarter.

LOOKFANTASTIC -Beauty Shopping from THG (The Hut Group) had steady weekly downloads, ranging from 1.4K to 2.2K, with a notable peak in mid-November. Active users saw a significant increase from 2.6K to over 4.1K by mid-November, before slightly declining towards the end of the quarter.

Purplle Online Beauty Shopping maintained modest weekly downloads, starting at 278 and peaking at 461 in mid-October. Active users showed a steady trend, beginning at 1.6K and reaching up to 2K by mid-December.

Nykaa - Beauty Shopping App from Nykaa.com had the lowest weekly downloads among the top five, ranging from 128 to 338. However, active users were relatively stable, starting at 3K and peaking at 3.7K in late November.

These insights into the performance of the top beauty retail apps on Android in the UAE for Q4 2023 are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2024